Wedding photography website: We don’t just get local clients. Our clients come from all over the UK and Kirsty Airey from Kent, needed a professional website to display both her studio photography and wedding photography services.
Kirsty requested the website have a different feel depending on what service area you land on; wedding photography or studio photography. As her wedding photography is vastly different to her studio photography, she needed a site that would appeal to both but still have the same branding under her name. This made sense to us as people searching on Google for wedding photography wouldn’t be interested in studio photography at that moment and vice versa.
Creating a studio and photography website with Digital Paw
Site architecture
Creating a photography website that had two separate areas is complex. The site needs to have the right site architecture (this is the way the content is grouped so that Google and users both understand it.) to enable people to easily navigate around the site whilst having access to the other areas. A simple main menu listing wedding photography amongst newborn photography and cake smash sessions wouldn’t work. This wouldn’t tell search engines like Google what the priority is, nor would it be easy for a user to see what area they’re after easily. We had to define each area, plan the whole layout and allow for flexibility incase Kirsty wanted to expand her services in the future.
Keyword research
Every service needed keyword research. Keyword research is where we use available tools like Keyword Planner to identify search terms typically entered into search engines by users. This way we learn whether it’s better to focus on Wedding photographer in Kent or wedding photography in Kent for example. We look at which search terms offer the highest volumes so we can focus on these primarily, whilst also including terms that aren’t so popular but might be easier to rank on page one for. This is no easy task – Keyword Planner tools often throw up hundreds of terms and we need to filter through and decipher which ones are best based on competitive matrix and opportunity to rank. For Kirsty, a great deal of time was spent researching each and every service she offered to know what information was critical, and a nice-to-have. It’s the best way to create both a photographer studio website and a wedding photography website that meets the needs of the search engines through SEO and users.
Structuring the page for each service
The website page design came next. We needed to ensure we had all the relevant elements on each service page. This usually consists of Key features, Benefits, Prices, Testimonials, Contact. We needed to utilise the photographs provided by Kirsty to show off the service and include enough content to help Google rank the website. Mentioning the location of the studio and areas covered for the wedding photography website was essential to support local ranking opportunities too.
Outcome of the studio and wedding photographer website
The outcome of the studio and wedding photography website was brilliant. We’ve successfully helped Kirsty’s website to rank for high volume keywords. For example, as you can see below, Kirsty comes in first position for maternity photography in Kent (as of 5th September 2022). She also comes in second place for Cake Smash photography in Kent too.
Why should you choose Digital Paw for your website design?
Digital Paw are a small family run business who have a genuine passion for digital marketing, website design and creative thinking. We build bespoke websites so no site ever need look alike. We don’t just work on wedding photography websites, we work with a wide range of small businesses building carpet cleaning websites, leather repair websites, SMART repair websites, mental health websites, charity websites, dog cage build websites and more. We are very approachable, and the best thing about us – you won’t be speaking to a sales person. You’ll speak to the website designer so no false claims, we’ll tell you nothing but the truth. It’s why we were recommended by Tracy Main to Kirsty, and why we have so many referrals.
