Google Ads Management Services

Google ads setup and PPC management. Run by a small family run web design agency with one aim – to drive you leads for your small business.

Google Ads Management PPC for small businesses mobile header

Google Ads Management Services

Google ads setup and PPC management. Run by a small family run web design agency with one aim – to drive you leads for your small business.

Advertise on Google Ads without wasting spend

At Digital Paw Marketing Agency, we believe advertising on Google Ads (PPC) should bring you the most leads possible for your budget.

Advertising on Google can be like walking through a maze. You can either click on the intimidating “Expert Mode” or follow Google Ads Smart campaign setup. For most of our clients, it was a no brainer to trial out Google’s very own smart advertising tool only to find they had little no leads but their budget had been eaten up. They came to us and now they’re happily dealing with enquiries and focusing on driving them through to sales.

Logical, well researched Google ad campaigns

We fully explain to you how Google Ads (otherwise known as Google Adwords or PPC) work and what we intend to do. We’ll happily share our research with you and explain how we intend to work on your campaigns to drive more leads for a cheaper cost per lead acquisition.

We set out a clear target that we aspire to so that you’re not wasting money. If you’ve been stung by Yell then it’s no wonder you’re nervous. Over 60% of our clients came to us after having a hell Yell experience.

We setup your Google Ads

And if that’s all you want, that is absolutely fine

Get you to number One on Google Ads

You’ve possibly been misled this whole time to believe that being in first position on Google Ads is the best spot for your business. But the truth is it isn’t always the case. For example, why spend £10 on a click at the top position of Google when you can spend £4 a click and get similar conversions?

We’ll work out what position suits your budget and return best through PPC, what locations deliver the most bang for their buck, and what time of day to push your brand.

We can manage your campaigns

Whether you want monthly Google Ads  management, or a six month review by us, we’re here to help

See the difference, fast

The benefits of advertising on Google Ads is, depending on your spend, you can see results pretty quickly. There will be a bit of teething while we get to know your situation, but after a few short weeks, you ought to start seeing some differences. If we think realistically your money would be better placed on Facebook, or even just back in your pocket, we’ll let you know. We won’t do a Yell on you.

Is Google Ads the right move for me?

Google Ads (otherwise known as Google Adwords or PPC) can be a costly method to advertise so it’s important you assess whether it’s right for your business.

A few things to consider are:

  1. How much can I afford to spend to gain a single lead?
  2. How much can I afford to spend monthly?

Knowing the answer to these two questions will help you to identify whether Google Ads is the right place to start advertising for your business.

You can look at the costs to advertise and how much key search terms usually cost per click. Estimate a click through rate of around 3% and then work out the typical conversion rate from people who visit your site. This is good way to judge if it is the right move.

If you aren’t sure how to do this, get in touch and we can look into it for you. We won’t charge, we want to help your small business so we’ll assess whether it’s right for you before you spend a single penny on either an agency, or Google Ads.

Google Ads management image

Do I need a minimum Google Ads budget?

No, you don’t need a minimum budget for Google Ads PPC. If you only wanted to spend £100 a month on Google Ads then that’s fine. If you setup a Google campaign yourself you’ll notice red alerts showing advising you to spend more, but don’t worry, just spend what you can afford, not what Google is demanding.

What are our rates?

We aren’t an agency who hides our prices. It’s our ethos to be open and honest.

To setup one Google Ads campaign we charge £160. This covers the time we dedicate to researching your company, key search terms, locations, ad copy and budgets.

To manage your Google Ads on a monthly basis we charge £80 minimume depending on the complexity of the campaigns. We do not manage e-commerce Google Ads campaigns.

To have a review of your Google Ads account by us varies. We typically charge £120 for a campaign review with suggestions. If the campaign is a large one with multiple groups this price will increase.

Genuinely passionate

to help small businesses in the UK succeed

A few examples of Google Ads results

Roofline Systems Google Ads Paid Search Management

Roofline Systems Google Ads

After creating the website for Roofline Systems our client went off and setup his own Google Ads (PPC) campaign. He used the Google Smart Campaign option where it takes you on a simple step by step process before publishing your adverts.

He set his budgets at £500 and left it running for a month. After a month we received a call asking if Digital Paw could review the Google Ads and see what has happened as the client received zero enquiries. So we investigated for absolutely free.

We found that Google Ads was encouraging home owners and personal (not commercial) visitors to the website. This company only offers commercial roofing services. With Smart Campaigns by Google Ads you have what’s called “keyword grouping” which means there is a lot less control for the client to change how the campaign would perform. It was going to be a costly way to generate leads.

We explained the situation and our client asked us to setup and manage their Google Ads campaigns for them. We created three campaigns, focusing on different areas of the business and targetted these adverts at businesses. We also significantly reduced the spend to just £200 a month. Within two days their first lead came through. It is now a steady flow of enquiries still today.

Deep Clean Extreme website design by Digital Paw Marketing Agency

Deep Clean Extreme Google Ads Management

Deep Clean Extreme had their website created by us in 2022. Following this we advised that a quick way to generate leads was via Google Ads (PPC). This is because people are actively searching for their services and an advert places them high up the ranks to be seen.

We created two Google Ads campaigns for our client, the first being a general carpet cleaning campaign, targeted at the Midlands. The second Google Ads campaign was a localised campaign targeted at the West Midlands for carpet cleaning. We created an additional landing page which was geared to West Midlands and optimised for paid search.

Within three weeks, we managed to improve the cost per lead by 130% and with a small budget we are driving a steady flow of enquiries. Our client is booked up in fact!

Wicked Alloys Website designed by Digital Paw Marketing Agency 2021

Wicked Alloys Google Ads campaign setup

Wicked Alloys is run by a wonderful gentleman, Graham. He was tired of retirement so wanted a website and a steady flow of business to keep him busy, whilst still giving him time to play his drums.

We completed his website in just three weeks and then Graham asked us what the best next steps were to draw in business. He had some business cards and a leaflet designed by us made, and we also advised he spend a small amount of his advertising budget on Google Ads (PPC).

Within two days of setting up his Google Ads account, keeping it very restricted by location, he saw his first enquiry and has had no shortage of business since.

Opulence The Leather Company website design by Digital Paw Marketing Agency

Opulence The Leather Company Google Ads Setup

Completing this website in July 2022, the owner of Opulence The Leather Company asked us to create his Google Ads campaigns as he’d heard so much about the success we’d driven for another client in the leather repair industry.

Within two hours of setting up his Google Ads campaign the owner saw his first lead.

Customer reviews

Digital Paw Marketing
Based on 13 reviews
powered by Google
Holly HuntHolly Hunt
09:24 29 Jul 22
I started using Digital Paw Marketing for my paid search of Google last year. Within days I was getting leads and they have continued to reduce my cost per lead over the past 6 months for a really low price to what I used to pay. Can't thank you enough.
Veena PatelVeena Patel
08:33 29 Jul 22
Very happy with their service and adviceWell experienced in this industry as my new website is already driving sales thanks.
Marcus WilliamsMarcus Williams
19:44 07 Dec 21
Cannot recommend Digital Paw enough!! Absolutely brilliant from start to finish and created and awesome webiste for our company! We had struggled in the past with quotes from larger companies that did not really understand our needs and were trying to sell us things we didn't want. Right from the start Leena offered exactly the type of webiste we were looking for and new exactly what needed to be done to get it done very quickly. 100% would recommend to anyone as we could not be happier with our website and more importantly the all round service we recieved from Digital Paw. Thank you.
David WellmanDavid Wellman
18:59 08 Jun 21
DigitalPaw have rebuilt a website not only with my ideas and thoughts but totally beyond expectations. Helpful, supportive, professional, passionate and patient. I could not recommend highly enough. I’m glad I went with DigitalPaw, you’d be a fool not too.
marc chittymarc chitty
15:27 02 May 21
Huge thank you to Digtal Paw for the excellent website, business cards and logo that they created for me!Leena is very professional, extremely talented and passionate about creating a product that your very happy with. Nothing was too much trouble for Leena who was very responsive to all my messages and answered all my questions.Being a brand new start up business with very limited budget and next to zero online experience Leena guided me through the whole process, and provided me with an excellent value for money service that i wouldn't hesitate to recommend to my friends and family or anyone else that needs a professional website created.
Tracy MainTracy Main
12:39 18 Apr 21
I have just had a website designed and built by this company. Right from the very off Leena has been so responsive to any emails and questions and is available any time of the day to answer them. She did the website in the time scale she promised . Very friendly approachable personal service. Nothing is too much trouble . I am over the moon with my new website and will def be recommending this company to anyone that is after a website or marketing help.
Judith GrahamJudith Graham
18:53 22 Mar 21
Having found Digital Paw I would now never use anyone else for my websites, so far I’ve had 4 brand new websites built for different parts of my business. Leena listens to what you want, advises the best options and the designs and builds. Leena is so friendly, professional and always happy to help and advise.
Heather Rollo-JonesHeather Rollo-Jones
18:39 21 Mar 21
I can’t say enough good things about Leena & Digital Paw.She has produced a super logo and perfect, professional website for my new business.I couldn’t be happier!
alex moorealex moore
08:09 08 Mar 21
Leena produced a excellent web page for me, she advised and guided me through a process that i know nothing about.She was very professional in her approach and very knowledgeable.I would highly recommend Digital Paws.Many thanks for your patients and help Leena. Alex.
Kris SarabaduKris Sarabadu
14:25 21 Feb 21
OUTSTANDING service. Superb pricing and really supportive in helping my business. Great design work and the lady really knows her stuff. My blog page is going to look amazing.
Matthew SarabaduMatthew Sarabadu
22:05 07 Feb 21
I needed some urgent work doing on a website and so I got in touch with Digital Paw. Fast, friendly and efficient... oh and very cost effective. If you need help with a website look them up.
Michael BundayMichael Bunday
21:06 05 Feb 21
From my very first contact with Digital Paw marketing , i knew that i had put my trust in a business that were going to work for me to grow my fabrication business. Totally professional and energetic in their approach, this actually gave me renewed drive also.Digital paw revamped my branding, sorted letter heads, business cards and built me the most professional website, many of my customers make comment on how easy it is to use and its visual appeal.Over three quarters of my leads now come from the website, and earned me the "number one spot" on google search for my business sector.They keep in contact with me and now also help with my social media marketing. Always there for advice and suggest changes and updates if required. Would recommend Digital Paw to every one. Wish i could give a 6 star rating.Mike MD Canine Cage Craft ltd
craig byfordcraig byford
12:37 28 Sep 20
I can totally 100% wholeheartedly recommend Leena at Digital Paw Marketing.I had already purchased my domain name when I first started my business but had absolutely no idea about how to go about building a website.I did have a go myself using the free tools available but my efforts looked like an upturned kids lego box so I gave up and wasted a year where my website was inactive because I couldn’t find anyone who I A: trusted and B: could afford.Luckily for me I discovered Digital Paw where Leena took the time to listen to my ideas and translate them into something that not only looks superb but is also practical and optimised to gain the right results.Nothing was too much trouble for Leena who carefully explained why she had chosen certain colours and styles and helped steer me in the right direction to get the best from my site.She also took the time to research my particular industry so she had some background knowledge to assist her in building the site.Her enthusiasm for her work is astounding and this coupled with her very reasonable charges mean I would definitely recommend Digital Paw to anyone considering any marketing work.