Web Design for small businesses - Digital Paw Marketing Agency for Small Businesses

Web design for small businesses

Urban Forestry Leeds website

Are you a small business or sole trader?


Are you looking for a website?


Are you looking to generate leads?


Are you looking to spread your costs?

A bespoke website that doesn’t cost the earth

Digital Paw Marketing build small business websites. That is, we build affordable bespoke websites for small businesses, sole traders and startups. We are a small business ourselves and are proud to be. We keep our costs low by being small, so we don’t have to increase our rates. This means happy customers and affordable websites.

small business web design

Clean, bespoke websites

Use a powerful content management system

We use WordPress as your content management system for your website. Why? Because it’s so widely known and used it’s got a tonne of snazzy things that are perfect for both small and enormous businesses. It gives you the freedom to edit, update and transform your website if you want to.

Have a site designed for your businesses

Some agencies will give you a template, which means your content and your branding needs to fit this. That’s not how a site should be built. You need a site built around your business and needs. This is why we build from scratch. It doesn’t mean you have to pay a fortune for this though, we aren’t a London agency afterall.

Search engine optimisation comes as standard

There is no point cooking a three course meal if nobody comes to enjoy it. We don’t believe in making websites that people aren’t going to see – and so SEO becomes an essential part of our web design.

We first gain an understanding of what your business is about. Is it a service, product driven business? Location based or national? We then do keyword research so we understand what terms people are most likely to search for. From then on we implement and SEO strategy that will drive traffic to your website.

We use psychology to improve your lead generation

There is a whole degree full of knowledge behind each element of website design. Although there are more sophisticated tools out today to allow anyone to make a website, the reason why people still come to us, is that we have skill, experience and training to offer. We are specialists in our field, proudly delivering top results for our clients. There aren’t many web design agencies in the UK who offer neuromarketing as part of their offering.

For example, Canine Cage Craft Ltd, a client of ours, is enjoying 20 leads a day on average through the website alone. Since we created Mike Bunday’s website, he has had to hire additional help, and is fully booked through 2020 and January 2021 already. He enjoys the top spot on Google for all his relevant search results, and his business is thriving.

We build your website to be mobile friendly

The reliance on smart phones has increased significantly and we’re all guilty of pulling our phones out and Googling a query we may have. The truth is, no website will deliver if it isn’t optimised for mobile these days. Google even look at the mobile version before the desktop and base this on how they rank you.

Digital Paw Marketing Agency build all our websites using WordPress and ensure that every site we build is for mobile first.

If you’re curious to see how mobile internet usage has grown over the last decade take a look here.

We meet security and GDPR standards

Ensuring the websites we build are secure (SSL certification) and meet GDPR standards are imperative to us. Our main web designer comes from a financial promotions background so she understands how important it is to meet legalities. We ensure all our websites have the relevant Privacy Policy, and that we create a GDPR option that meets search engine standards such as Google. We take the weight off a lot of small businesses who are still wrapping their heads around data protection since GDPR came about.

We get your website onto Google

Slightly different to SEO, but just as important is ensuring your website is known to Google in the first place. Most agencies who offer prices similar to us don’t offer this service, or wait until asked to then carry this out, but if you’re a small business owner, how are you meant to know how to get your site on Google?

Websites aren’t just about looking nice, having buttons in the right place, selecting the right imagery and ensuring all the forms work correctly. There is a structural implication and some very technical aspects that can easily be overlooked by less knowledgeable agencies.

It’s what makes Digital Paw a success, we know websites, we know SEO and we have a 100% satisfaction rate with all our clients to prove this. Speak to us for more information.

web design company – creating a website for your business

100% customer satisfaction rate

Mike Bunday - Canine Cage Craft Ltd

“I had quotes from £1,000 up to £8,000+VAT for my website so I was really impressed with the price Digital Paw asked for. They built my site in two weeks, wrote the copy for me and got me found on Google. 90% of my enquiries come from my site, and the rest from Facebook – again thanks to Digital Paw.”
5 star rating
Canine Cage Craft Logo Colour 150px

Richard Hutchins - Robornes Shoecare Ltd

“Digital Paw produced our Robornes Shoe care website, the most amazing service and quality, would never use anyone else now, Excellent value for money. – again thanks to Digital Paw.”
5 star rating
Robornes Shoe Care logo

Jordan Farrell - Urban Forestry Leeds

“Honestly I can’t recommend Leena and the team enough !!!! From contacting them to having a up and running website of this quality in under 2 weeks is just an amazing. I got a lead the same day the site went live! Thank you so much 😊.”
5 star rating
Urban Forestry Leeds logo

small business website design

A few examples of websites we’ve built recently

Need a website designed?

affordable websites for small businesses

Frequently asked questions on web design

How long does it take to build a website for small businesses?

It depends on the type of website you’re after. Generally, if you’re after a lead generating website which is five pages, we can create this in under two weeks. As long as our clients are swift with feedback that is.

For larger websites such as e-commerce sites or websites with 15 pages, our average time to build a site is around 4 weeks.

How much does it cost to have a website built?

Prices vary depending on what your website needs. Generally our costs for a 5 page website start such as thurnbychimneysweeps.co.uk start from £379.

For larger websites such as psychologycumbria.co.uk you would be looking at around £1,290.  The reason for this is the amount of time, web pages, and complexity of the website.

We scope out every site we do, carry out keyword research, look at the site architecture and the best way to build the site. Only then can we begin building a site that is going to deliver a punch for out clients.

If you’re after a truly professional website that isn’t going to cost you London agency prices, then you’ve come to the right agency. We are a small business and keep our overheads low. We value all of our customers, which is why we have a 100% customer satisfaction rate.

Why do you use WordPress?

WordPress is the most used CMS platform in 2021. We could use Drupal, Joomla, Interspire and other less known systems, but if we did, it would mean our clients would have to pay a little more. Why I hear you say? Well WordPress has so many developers worldwide, contributing to the free platform, that it has really cost effective plugins and extras. The other platforms don’t offer as wide a variety as WordPress and should our clients want to move to a larger agency, they will find their costs increase dramatically to have their site managed.

By using WordPress we can keep our costs down for our clients, and should they want to move on, it isn’t going to cost them the earth at the next agency.

Do you do monthly fees with no upfront deposit?

Alas, we don’t offer this subscription service. More than often, agencies who run these sites don’t offer bespoke website services. Their clients are using a template which is why they are able to offer a subscription method. These types of agencies are a great trial for companies who just want a quick setup. Typically agencies with this setup expect a customer to stay with them for a minimum of 3 years. Let’s look at how much this costs the user for the website.

5 page website

  • with Digital Paw starts at £379 and so far, no more than £429. Payments are spread over three periods to help spread the costs.
  • A monthly cost with no setup agency @£35 x 36 months = £1,260

As you can see from the above, it is worth investing in a website if you have the ability to pay up front. However, subscription agencies can be a huge advantage if you’re just starting out and want to keep your initial costs super low.

Do you host websites?

We don’t host the websites with us typically. A lot of our clients like to be empowered, so we encourage them to own their own hosting and website. That way they don’t have to seek permission from the agency to access their website.

Hosting costs depend on the need of the website. Typically we recommend our clients use ChemiCloud. Why? It offers a UK based server (this is extremely important for GDPR) and is extremely cheap. Ideal for small businesses. But it doesn’t mean it’s slow either. We’ve been so impressed with ChemiCloud, we’re moving all our clients over to them.

Do you manage the website once it's live?

We can manage websites for our clients once the sites are live. Some of our clients openly tell us they aren’t web savvy and need our help. We offer three solutions here:

1) Maintenance package – this is where we update the website plugins and themes to keep the website secure and running smoothly. – £20 per month

2) Modify package – this is where we do everything in the Maintenance package, but we also modify content to ensure it is SEO, modifiying content to include new keywords that the site may rank for that converts. – £26 per month

3) Power package – this is where you get both the packages just mentioned, but we also write articles to keep the site gathering interest. (This does work best if we are managing the client’s Facebook page as we can then share and react, comment on behalf of our client and maintain engagement.) We write two articles a month which are detailed and there to keep a reader engaged and Google happy. This package costs £59 per month

Do you design logos?

For most of our clients, having a logo is something that was done, but without the knowledge of neuromarketing and what is needed to make a logo work well. A logo can be designed by anyone yes, but a logo that speaks to your customers ought to be designed by professionals.

We have over 20 years of graphic design skills so we can design logos that work for both websites and offline collateral. We don’t charge a fortune either. For any customer coming to us for a website that needs a logo too, we charge £99. If you’re looking for a logo on it’s own, our costs are £139.

Looking for information on websites, social media or content? Here’s our blog