You may be wondering how you can improve the SEO of your website. Well, you’re in luck because we have got 7 helpful tips to improve your website’s SEO (which is Search Engine Optimisation). Follow these tips and you’ll be drawing the right people to your site, every one of them a potential client.
We’ve been building websites, writing their website copy and carrying out extensive SEO research for over 15 years now. We’ve always tried to keep things simple for clients, whilst giving them a clear and helpful take on how to manage their website. One of the hardest parts for our clients, typically, is that they want to push their products all the time. The hard-sell. But is this the right thing to do?
Understanding The ‘Marketing Funnel’
It’s important to realise that marketing and sales work together in a funnel. At the top of the funnel is Awareness, where a person becomes aware of your company. This could be from a Google search where they discover your website. It could be from a social media post you’ve shared recently, an email you sent or even a flyer, banner or brochure. Awareness leads to Interest which is where a person wants to learn more about your services. Once a person is interested in you and your services they move to the next part of the funnel – Consideration. This is where some of those who have found you are starting to consider buying into your services and will look at proof points such as reviews. Consideration can then become Conversion, where the person becomes one of your customers. Beyond conversion, there are Loyalty (clients who stick with you) and Advocacy (where clients actively promote you to their friends and family). Want to find out more about the marketing funnel – click here.
Now remember exactly what Google is for, it’s a search engine. It is there for answering questions. Now sometimes those questions may be ‘Who is the best carpenter in Solihull?’ but sometimes they can be skill or task based questions like ‘how do I get a chocolate stain out of my sofa fabric?’.
In the Carpenter question, the search is specifically looking for services. That person wants to find a really good carpenter – they are already in the consideration stage. But what about the second question? Does that person want to land on an article which tells them that the only way to remove the stain is through a professional company? Or are they much further at the top of the funnel, just becoming aware of the concept of a professional furniture cleaning company?
Whenever we’ve come to writing an article the key takeaway for us is answering a question. If you’re asked a question you do your best to answer it whether or not it directly leads to a sale. This can establish you as being a leader in your field.
When looking at your website and making improvements we take the same philosophy. It is great for your website ranking and will really improve your website’s SEO if you show Google that your website can be trusted to handle a range of questions.
With this in mind we’ve put together just 7 helpful tips to improve your website’s SEO.
Our 7 helpful tips on how to improve your website’s SEO in 2023:
- Do your keyword research.
The first step to improving your website’s SEO is to do your keyword research. This will help you identify the keywords that people are searching for that are relevant to your business. Once you know what keywords you want to target, you can start incorporating them into your website’s content.
- Create high-quality content.
The most important factor in SEO is creating high-quality content that is relevant to your target audience. This content should be informative, engaging, and well-written. It should also be optimised for your target keywords. Learn more about the E-A-T measure that Google uses to evaluate the quality of your website here.
- Optimise your website’s structure.
The structure of your website is also important for SEO. Your website should be easy to navigate and crawl by search engines. You should also use relevant heading tags and subheadings to break up your content and make it easier for search engines to understand.
- Get backlinks
Backlinks are links from other websites to your website. They are a valuable signal to search engines that your website is high-quality and trustworthy. You can get backlinks by guest blogging, participating in forums and online communities, and submitting your website to directories. This also includes any link shared on social media sites like Facebook.
- Keep your website up-to-date.
Search engines love fresh content. Make sure to keep your website up-to-date with new blog posts, articles, and other content – this also includes updating older posts too, especially if your posts include dates. You should also update your website’s design and functionality on a regular basis.
- Use social media.
Social media is a great way to promote your website and drive traffic to it. Make sure to share your content on social media and encourage your followers to share it as well.
- Use SEO tools.
There are a number of SEO tools that can help you improve your website’s ranking. These tools can help you track your progress, identify areas for improvement, and find new opportunities to improve your website’s SEO.
By following our 7 helpful tips to improve your website’s SEO, you can attract more visitors from search engines.
There is more you can do but given the majority of you reading this will be business startups or small to medium sized business owners, finding the time to put together an SEO strategy can be hard work.
For some people, content writing is more painful than watching paint dry, and for others, knowing how to update their website is the biggest hurdle. You may have all of the knowledge in your field but you just don’t have the tools to translate that to your website.If you’re looking for assistance from a digital marketing agency we may be small, but we’re mighty. Just like you. Get in touch if you want to know more about how we can help you to improve your website’s SEO and start bringing in more clients.